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Branding, Creativity & Design
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Get to Know Me
I’m Bernardo Lobo, a Head of Design with over a decade of experience turning ideas into strategic visual outcomes.
I believe great design isn’t just beautiful — it solves, communicates, and connects.
Merging technique, logic, and creative sensibility, I lead projects that balance aesthetics with purpose. I’ve worked with both global and local brands, always seeking the sweet spot between what captivates and what performs.
At the core of my work lies a single focus:
impacting people through visual intelligence.
Projects
Blog
My Projects
Brand identity
Brand identity refers to the unique and distinctive visual, verbal, and experiential elements that define and differentiate a brand in the minds of consumers. It encompasses the consistent use of logos, colors, typography, messaging, and overall brand personality across various touchpoints. Brand identity is crucial in establishing a brand's reputation, creating recognition, and evoking specific emotions and associations in the minds of customers. It represents the essence and values of a brand, shaping how it is perceived and remembered in the marketplace.
Photo Edition
Image editing refers to the process of manipulating and enhancing digital images to improve their quality, aesthetics, or convey a specific message. It involves using various software tools and techniques to adjust elements such as brightness, contrast, color balance, and composition. Image editing can also involve removing or adding elements, retouching imperfections, applying filters or effects, and cropping or resizing images. The purpose of image editing is to enhance visual appeal, create impactful visuals, and align images with desired aesthetic or communicative goals. It is widely used in fields such as photography, graphic design, advertising, and digital marketing to create visually engaging and compelling imagery.
Together, prototyping and 3D rendering streamline the packaging design process, ensuring that the final result is functional, visually appealing, and aligned with the brand's objectives. They help minimize errors, optimize designs, and enhance the overall effectiveness of packaging in attracting consumers and conveying the desired brand image.
Art Direction
Art direction is the creative process of overseeing and guiding the visual elements and overall aesthetics of a project or production. It involves making deliberate decisions regarding the design, style, and artistic direction to achieve a specific artistic vision and effectively communicate a message or concept. Art directors collaborate with various creative professionals, such as designers, photographers, illustrators, and stylists, to ensure the cohesive execution of the desired artistic direction. They provide guidance on color schemes, typography, layout, set design, and visual elements, ensuring that the final output aligns with the intended creative vision. Art direction is commonly employed in industries such as advertising, film, fashion, publishing, and graphic design to shape the visual narrative and create impactful and visually appealing experiences.
